I designed a mobile-friendly form for Zillow Premier Agent that increased completion rates by 23% for on-the-go real estate agents. Responsive navigation toggles guided lost home shoppers and other professionals more effectively, boosting form inbound quality by 19%.
I have 6+ years of experience designing and optimizing websites, chatbots, information architecture, and web CMS design systems for companies like Zillow, Disney+, and IBM.
Designing growth-oriented web experiences and design systems for Zillow’s marketing web ecosystem of 250+ pages that serve home shoppers, sellers, renters, real estate agents, and landlords.
Leading design of a new design system that integrates our product design system into our marketing web content to create a cohesive web experience across product and marketing with a refreshed visual identity.
In 2024, my designs drove +29% qualified leads for Zillow Home Loans, +33% leads for Zillow Premier Agent, and +19% leads for Zillow Rentals.
Managed a web strategy focused on awareness and adoption of Zillow’s products for real estate agents, resulting in +26% lift in web inbounds for Zillow’s largest business segment in 2023.
Designed and spearheaded Zillow’s first lead-capturing chatbot experience, resulting in +9% lift in marketing-qualified leads.
Led the disneyplus.com (400+ pages) web strategy for international market launches and communicating product value propositions by building and publishing pages in a CMS.
Built and managed an always-on, global web experimentation roadmap of A/B tests that drove +14% lift in web conversion rates, contributing to Disney+’s rapid growth in subscriptions.
Managed cross-functional web production timelines with Product Marketing, Engineering, Design, and Paid Media teams.
Optimized the digital lead-generation strategy for marketing web content and paid media channels to communicate the value of IBM’s solutions for companies in the retail/consumer goods industry.
Piloted and managed an off-domain, subscription-based content marketing website where I executed the editorial strategy for IBM’s cloud-based solutions for B2B customers.
